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Landing Pages are Key to Converting Sales
One of the most common problems we see with our clients is landing pages that are not converting website visitors into customers. Many clients will spend quite a bit of money on advertising, but fail...
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Marketing isn't just an Advertising Campaign
I think a lot of companies get all bound up in the need to advertise, advertise, advertise, which is great, but successful companies understand that marketing is so much more than advertising....
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Are You Measuring the Right Metrics?
Avinash Kaushik had a great post this morning about the different types of keywords visitors use to reach your site, what their intentions are, and how to measure keyword effectiveness based on where...
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Important Metrics for Your Pay-Per-Click Campaign
Many businesses run pay-per-click (PPC) campaigns in order to increase traffic and sales to to their websites. However, many are not looking at how effective those campaigns are. I’ve run across...
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Tetherball – A Thousand Times Worse Than Loyalty Cards
As you may be aware – I hate loyalty cards. I think they’re a pain in the butt and offer way more reward to the company than to me. I don’t mind loyalty programs, but I want the burden to be on the...
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Facebook or Google ads? It really depends…
There’s been a lot of talk lately about whether companies should advertise using Facebook ads or Google ads. I think that, as with any marketing or advertising decision, it depends. It depends on who...
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What to look for in Targeted Advertising Opportunities
Targeted advertising, or advertising directly to the people you want to reach is one of the most efficient and cost-effective ways to reach potential customers. A great place to buy targeted...
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Review: WordStream’s Free Keyword Tool
WordStream offers a paid keyword and seo tool, which they’ve recently updated with some new features (integration with Google Analytics and their free keyword tool, analysis based on different traffic...
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How Much Does Each New Customer Cost?
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending...
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Google AdWords Auctions Explained
Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools, some of which...
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Using Labels to Track Ad Testing in Google AdWords
A female Bloodhound. (Photo credit: Wikipedia)While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or...
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Getting Your Ads More than Seen
Advertising (Photo credit: Wrote)There’s a great post over at MarketingProfs that dissects an eye-tracking study to show where on a web page ads are most likely to be seen:Advertisers looking to boost...
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Improving Your Facebook Ads
facebook ads (Photo credit: Sean MacEntee) Facebook ads can be a relatively cost effective way to increase awareness and even to generate sales. Social Media Examiner has an article — 4 Ways to...
View ArticleWhat is a Brand?
Our recent discussions on branding (here and here) brought up an important topic – what is a brand? Sometimes business owners think a brand is just a logo or a marketing message, but I think it’s much...
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Interview with Jonathan Rivers, Executive VP of AdJuggler
AdJuggler (originally covered here) is an ad serving and management system which targets small and medium-sized publishers. Jonathan Rivers, Executive Vice President, took a few minutes to explain how...
View ArticleAdvertising Network Vibrant Launches Related Content Product
Vibrant, a leader in contextual advertising solutions, has launched a related content product. The related content system uses Vibrant’s patented contextual technology to automatically link to related...
View ArticleLooking for a Different PPC Network?
LookSmart may be one to consider. They’ve just added enhancements to make it easier for advertisers to target their customers. Ad Operations Online has the details here.
View ArticleBest of 2008 – Types of Online Advertising
Advertising online can increase your brand awareness and promote a product/service. Online advertising has a major advantage over other types of advertising (tv, radio, print) because it is very easy...
View ArticleBest of 2008 – Advantages & Disadvantages of Rich Media Ads
Rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and...
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Do you have Effective Advertising?
If you can spare some cash, a tight economy is actually a great time to do some advertising to expand your brand’s reach. Your competitors may be pulling back on advertising, which makes this a good...
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