In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. The customers frequently upload it to social media, which creates more sales. In this Future of Publishing episode, Murray Newlands interviews De Leon for some for some interesting insights on how social media developed and how businesses today can create and deploy social content:
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