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Facebook recently announced that it’s now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions through apps.
Marketers rejoiced upon reading the updated guidelines and virtual high-fives were passed around the Internet through social media chatter.
After the announcement, marketers likely started to build some of these more flexible Timeline promotions into holiday planning already and maybe even cancelling planned app promotions in favor of smaller ones.
Brands can take advantage of these new promotion guidelines to help Facebook pages with the following. – Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage by Allison Peltz
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