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6 Ways Brands Can Take Advantage of Facebook’s New Promotion Policy
facebook engancha (Photo credit: Wikipedia)Facebook recently announced that it’s now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions...
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Five Tips to Increase Your Email Click-through Rates
Email envelope (Photo credit: Wikipedia)Email marketing is the perfect tool to grow your website traffic or boost your Web shop’s conversion rates. But to do so, recipients first have to click the...
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20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
Theodore Roosevelt. (Photo credit: Wikipedia)Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom...
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Using Labels to Track Ad Testing in Google AdWords
A female Bloodhound. (Photo credit: Wikipedia)While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or...
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Getting Your Ads More than Seen
Advertising (Photo credit: Wrote)There’s a great post over at MarketingProfs that dissects an eye-tracking study to show where on a web page ads are most likely to be seen:Advertisers looking to boost...
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Improving Your Facebook Ads
facebook ads (Photo credit: Sean MacEntee) Facebook ads can be a relatively cost effective way to increase awareness and even to generate sales. Social Media Examiner has an article — 4 Ways to...
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How and Why to Get Started with Video Advertising
Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need...
View ArticleWhat is a Brand?
Our recent discussions on branding (here and here) brought up an important topic – what is a brand? Sometimes business owners think a brand is just a logo or a marketing message, but I think it’s much...
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Interview with Jonathan Rivers, Executive VP of AdJuggler
AdJuggler (originally covered here) is an ad serving and management system which targets small and medium-sized publishers. Jonathan Rivers, Executive Vice President, took a few minutes to explain how...
View ArticleAdvertising Network Vibrant Launches Related Content Product
Vibrant, a leader in contextual advertising solutions, has launched a related content product. The related content system uses Vibrant’s patented contextual technology to automatically link to related...
View ArticleLooking for a Different PPC Network?
LookSmart may be one to consider. They’ve just added enhancements to make it easier for advertisers to target their customers. Ad Operations Online has the details here.
View ArticleBest of 2008 – Types of Online Advertising
Advertising online can increase your brand awareness and promote a product/service. Online advertising has a major advantage over other types of advertising (tv, radio, print) because it is very easy...
View ArticleBest of 2008 – Advantages & Disadvantages of Rich Media Ads
Rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and...
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Do you have Effective Advertising?
If you can spare some cash, a tight economy is actually a great time to do some advertising to expand your brand’s reach. Your competitors may be pulling back on advertising, which makes this a good...
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